MD | Head of Creative Strategy
“I am a doctor, or rather, an Advertising Doctor. Indeed There are a wide ranging variety of Doctors in the world. Some of them treat theirnpatients using various modern technologies in Medicine such as MRA, X-ray and so on as some tend to rely on certain traditional methods of diagnosis such as observing Pulse as well as facial expressions of the patients. But in my case the most reliable diagnostic tools that I naturally tend to use are just my own heart, intuition and passion. To be honest I usually draw my own conclusions on my patients just using my own born passion, intuition and all good lessons that I have bumped into in different episodes of my own life story. Do believe me that that has never let me down.
Even the criteria that I used to select the other specialists for my hospital of Advertising were focused on the length, width and depth of their own passion and intuition about Advertising rather than mere blah blah blah embossed on pieces of colourful papers. Precisely they all have already made me proud of themselves with their staggering skills and insights into the job. They can thoroughly diagnose and treat any kind of patients being either on or off trend.
I always give my priority towards the observation of the natural behaviour of the consumer of the product that varies all the time so dramatically but not conventional and Conservative so called marketing strategies. Therefore I do literally prefer to be standing on the ground among people rather than concluding everything hanging on the Mass Media all the time. I usually rely on my own experience and observation right from the ground level. So we never tend to segregate what we do in advertising from that and this. The secret of our progress is always that we usually endeavour to gain the highest level of competence in Advertising.
And the ambition of the staff is to be the happiest advertising Team in the entire world. I’m so lucky to have a team who enjoy working on their own with great passion dictated in any circumstance. That’s everything that I have earned. At the end of the day I would like to wish myself All the best and good luck to gain the coolest reality of life as it is as soon as I can.
And Let me wish you all too quite the same.”